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Guarantees

ATTENTION TO THE CONSUMER

• offering professional and quality beauty products and treatments at the right price
• offering personalised advisory service
• offering periodic personnel training to guarantee an efficient and improved service

ATTENTION TO THE PRODUCT

• researching quality and natural ingredients
• offering innovative, performing and ecofriendly formulas, with no GMO, Paraffin, Parabens and Alcohol, that are ideal for any hair type
• garanteed entirely Made in Italy production actionaid-icon

ATTENTION TO THE ENVIRONMENT AND SOCIAL FACTORS

• implemented a responsible control of the supply chain and production processes to reduce enviromental impact to a minimum
• supporting the We Love Animals philosophy against experiments on animals
• cultivating sustainability ideas, dedicated to supporting social initiatives and projects to implement forestry areas

ATTENTION TO THE NEW WEB TRENDS

• opening new communications channels on the major social network platforms
• frequently updating the corporate websites with interesting articles about beauty products and treatments
• suggesting competitions and interactive and awarding initiatives